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WHAT IS ILEA Live?

The International Conference for the Live Event Professional

Produced by the International Live Events Association, ILEA LIVE is an international conference created to deliver an experience of stimulating ideas and knowledge sharing with other creative professionals from around the world.

Uniquely designed, ILEA LIVE centers on the role of CREATIVITYINNOVATION and COLLABORATION in live event experiences.  Join us for 2 days of engaged conversation with top creatives in varied fields including event planning and production, film, fashion, music, art and design.

Who's Speaking?

Click on speaker name for more information.

Frank Supovitz

Frank Supovitz

Keynote Speaker

Roger Haskett

Roger Haskett

2016 Conference Engineer

Richard Aaron, CMP, CSEP

Richard Aaron, CMP, CSEP

President, BizBash Media

Conference Schedule

Check Back For Updates.

TimeSessionSpeaker(s)Room
5:30 PM - 7:30 PMPresident's Reception
Join us for the 2016 President's Reception and a trip through the 60’s, 70’s and 80’s! Grab your pillbox hat, leg warmers, scrunchies and sequin gloves. This year's leadership reception will be a casual and fun experience with food, drink, music and entertainment that take you through three decades. As you arrive, step back into the 60s and take a peek into Elvis' Blue Hawaii. Make your way into the party and into the 70s where you’ll get a ‘little Dazed and Confused’. Then, dance, dance, dance the night away in the 80s as we pay tribute to hair bands, loud music and MTV. [ATTIRE: Feel free to embrace the theme and let the 60s, 70s or 80s vibe inspire your outfit.]
- Palm Door on 6th
TimeSessionSpeaker(s)Room
9:00 AM – 4:00 PMTech Hub
The Tech Hub is open for visitation with many technology exhibitors set up on-site for live demonstrations.
- JW Marriott, Tech Hub
4:00 PM – 6:00 PMILEA Annual General Meeting & Spirit of Excellence (SOE) Awards - Lone Star D & E
7:00 PM – 10:00 PMThe Opening Event
The 2016 Opening Event on August 11th is the place to be! This year we’re keeping ILEA Live weird…Austin style. The food, the decor, the live music, the games - there will be something to experience for everyone! [ATTIRE: Feel free to let the Austin event vibe inspire your outfit.]
- Brazos Hall
TimeSessionSpeaker(s)Room
8:00 AM - 8:45 AMConference Breakfast - JW Marriott, 5th Floor Garden
8:45 AM – 8:55 AMGeneral Opening Session: Welcome to ILEA Live 2016 - JW Marriott, Lone Star D & E
8:55 AM – 9:00 AMKeynote Speaker Introduction
Introduction by Steve Genovese, Senior Vice President, Sales and Services – Austin Convention and Visitors Bureau
- JW Marriott, Lone Star D & E
9:00 AM – 4:00 PMTech Hub
The Tech Hub is open for visitation with many technology exhibitors set up on-site for live demonstrations.
- JW Marriott
9:00 AM – 10:00 AMOpening General Session – Keynote Speaker
A thought-provoking conversation with veteran live event producer Frank Supovitz, who has overseen projects ranging from the Super Bowl to this year’s pre-race festivities for the 100th Running of the Indianapolis 500.  Supovitz will discuss the challenges of managing and growing major annual events, overcoming the risks to your career and organization when something goes wrong, and his perspectives on future trends for live events in our increasingly complex and perilous world.
Frank SupovitzJW Marriott, Lone Star D & E
10:00 AM – 10:10 AMConference Education Intro
ILEA Live's Conference Engineer, Roger Haskett, gives an overview of the upcoming 'Ted Talk style' Thought Talks.
Roger HaskettJW Marriott, Lone Star D & E
10:10 AM – 10:30 AMWhere We Are All Heading
There is often confusion about where we are headed as an industry: what our audiences want, what technology we need, how we deliver creativity, and how we wrap it up in ROI for our clients and their events. Kevin's presentation will cover these topics and point the way to a successful future for us and our businesses.
Kevin JacksonJW Marriott, Lone Star D & E
10:30 AM – 10:50 AMCopyrights & Trademarks: Understanding How They Can Work for Your Business
The Founding Fathers understood the power of protecting ideas. They even gave the copyright its own clause in the Constitution! What did they know that you don't? In this seminar, attorney Rob Schenk takes you through an analysis of how intellectual property works, why it works, and why you might consider including it in your event business' arsenal. What is the difference between Copyright and Trademark? When is it a good idea to register a Copyright or a Trademark? What can my event business do with a registered Copyright or Trademark?
Rob SchenkJW Marriott, Lone Star D & E
10:50 AM – 11:10 AMLife After Networking
You’ve practiced your best elevator pitch, honed your opening lines, and perfected both eye contact and an assertive handshake. You’re a networking wonder at industry events, but what happens when you leave the scene? Power networkers know that their work has just begun if they wish to maximize their latest experience. In this seminar, attendees will learn: • How and why to follow up with the people you’ve met • How to strengthen your working relationships with those you meet at networking events • How to analyze your efforts and set goals so you can be even more effective at your next event!
Jon’ll BoydJW Marriott, Lone Star D & E
11:10 AM – 11:30 PMBreak – Sponsored by San Antonio's & Austin's Wedding & Bridal Extravaganza
Take this time to stretch, connect with other event professionals and visit ILEA Live's TECH HUB with event technology exhibitors for you to meet!
- JW Marriott, Tech Hub
11:30 AM – 12:30 PMWhere We Are All Heading
There is often confusion about where we are headed as an industry: what our audiences want, what technology we need, how we deliver creativity, and how we wrap it up in ROI for our clients and their events. Kevin's presentation will cover these topics and point the way to a successful future for us and our businesses.
Kevin JacksonJW Marriott, Lone Star A
11:30 AM – 12:30 PMCopyrights & Trademarks: Understanding How They Can Work for Your Business
The Founding Fathers understood the power of protecting ideas. They even gave the copyright its own clause in the Constitution! What did they know that you don't? In this seminar, attorney Rob Schenk takes you through an analysis of how intellectual property works, why it works, and why you might consider including it in your event business' arsenal. What is the difference between Copyright and Trademark? When is it a good idea to register a Copyright or a Trademark? What can my event business do with a registered Copyright or Trademark?
Rob SchenkJW Marriott, Lone Star C
11:30 AM – 12:30 PMLife After Networking
You’ve practiced your best elevator pitch, honed your opening lines, and perfected both eye contact and an assertive handshake. You’re a networking wonder at industry events, but what happens when you leave the scene? Power networkers know that their work has just begun if they wish to maximize their latest experience. In this seminar, attendees will learn: • How and why to follow up with the people you’ve met • How to strengthen your working relationships with those you meet at networking events • How to analyze your efforts and set goals so you can be even more effective at your next event!
Jon’ll BoydJW Marriott, Lone Star F
12:30 PM – 2:00 PMConference Lunch - JW Marriott, Lone Star D & E
12:55 PM – 1:00 PMLunch Keynote Speaker IntroductionKevin White, CSEPJW Marriott, Lone Star D & E
1:00 PM – 2:00 PMLoyalty Lessons From Lady Gaga
Lunch Keynote Speaker: It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Business professionals have also been awed by her unconventional customer loyalty strategy. With 53 million Twitter followers and 61 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her best-selling book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.  They include: ¥ Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly engaged superfans that drive word of mouth. ¥ Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection. ¥ Give them something to talk about. Whether by wearing a meat dress or “dying” in a pool of blood onstage, she knows that creating a remarkable customer experience will get people talking.
Jackie HubaJW Marriott, Lone Star D & E
2:00 PM – 2:10 PMEnergizerRoger HaskettJW Marriott, Lone Star D & E
2:15 PM – 4:40 PMOffsite Education Experience at LBJ Presidential Library
NOTE: This is a ticketed experience. Please visit the EVENTS page for full details. This offsite educational experience include a tour of the LBJ Museum, transportation to/from and beverages.
- LBJ Presidential Library & Museum
2:10 PM – 2:20 PMBreak – Sponsored by Break – Sponsored by San Antonio's & Austin's Wedding & Bridal Extravaganza
Take this time to stretch, connect with other event professionals and visit ILEA Live's TECH HUB with event technology exhibitors for you to meet!
- JW Marriott, Tech Hub
2:20 PM – 3:20 PMCSEP Candidate Session
Speaker: Sue Werb, CSEP
- JW Marriott, Room 505
2:20 PM – 3:20 PMMinding the Gap – Finding Payoff Between the Lines
Explore the psyche of the attendee and learn how to “push their buttons” while creating a remarkable event that challenges their perceptions. In this multi-media, fast-paced session you will learn how to affect attendees using Production, Entertainment, Structure texture all while exploiting their emotional capital to accelerate your next event.
Mark H.L. WellsJW Marriott, Lone Star A
2:20 PM – 3:20 PMIDEAFEST: A Fall Event Trend Forecast
This session delivers keen insights into the latest cultural forces that shape creative designs for Events. It showcases the latest trends direct from BizBash for décor, food and production to help you create memorable event experiences. Discover the freshest ideas including activations and social media decor guaranteed to inspire your Events.
Richard Aaron, CMP, CSEPJW Marriott, Lone Star C
2:20 PM – 3:20 PMEmerging Technologies
Join Tech Entrepreneur and Investor, Alan Smithson as he shows you a plethora of event technologies that are currently being deployed and a glimpse of what's to come in the future.  This session will have demos of virtual and augmented reality available from Alan's new Virtual Reality Agency, MetaVRse.
ALAN SMITHSONJW Marriott, Lone Star F
2:20 PM – 3:20 PMCreativity at Play
Short lead times, tight budgets and demanding projects all lead to more creative thinking with the need for increased productivity. During this session we will explore the creative process as it relates to events, campaigns and projects in working with your colleagues and clients. Some of the topics and areas we will cover include: How we channel and harness the creative process to maximize success; how it’s used in the development of RFPs, storyboards, client presentations, etc.; how do you foster creativity and innovation at work, for a project and/or with colleagues; how play can promote creativity at work; how technology influences the creative process and what tools you can use to work smarter not harder. We invite you to open your mind and be a part of this interactive session where we will play together to bring creativity to life. Come play with us!
Steve KembleJW Marriott, Lone Star H
2:20 PM – 3:20 PMCreativity at Play
Short lead times, tight budgets and demanding projects all lead to more creative thinking with the need for increased productivity. During this session we will explore the creative process as it relates to events, campaigns and projects in working with your colleagues and clients. Some of the topics and areas we will cover include: How we channel and harness the creative process to maximize success; how it’s used in the development of RFPs, storyboards, client presentations, etc.; how do you foster creativity and innovation at work, for a project and/or with colleagues; how play can promote creativity at work; how technology influences the creative process and what tools you can use to work smarter not harder. We invite you to open your mind and be a part of this interactive session where we will play together to bring creativity to life. Come play with us!
Alexis Gorriaran, CSEPJW Marriott, Lone Star H
2:20 PM – 3:20 PMCreativity at Play
Short lead times, tight budgets and demanding projects all lead to more creative thinking with the need for increased productivity. During this session we will explore the creative process as it relates to events, campaigns and projects in working with your colleagues and clients. Some of the topics and areas we will cover include: How we channel and harness the creative process to maximize success; how it’s used in the development of RFPs, storyboards, client presentations, etc.; how do you foster creativity and innovation at work, for a project and/or with colleagues; how play can promote creativity at work; how technology influences the creative process and what tools you can use to work smarter not harder. We invite you to open your mind and be a part of this interactive session where we will play together to bring creativity to life. Come play with us!
Cindy Lo, DMCPJW Marriott, Lone Star H
2:20 PM – 3:20 PMCreativity at Play
Short lead times, tight budgets and demanding projects all lead to more creative thinking with the need for increased productivity. During this session we will explore the creative process as it relates to events, campaigns and projects in working with your colleagues and clients. Some of the topics and areas we will cover include: How we channel and harness the creative process to maximize success; how it’s used in the development of RFPs, storyboards, client presentations, etc.; how do you foster creativity and innovation at work, for a project and/or with colleagues; how play can promote creativity at work; how technology influences the creative process and what tools you can use to work smarter not harder. We invite you to open your mind and be a part of this interactive session where we will play together to bring creativity to life. Come play with us!
Jwilbur SmithJW Marriott, Lone Star H
2:20 PM – 3:20 PMCreativity at Play
Short lead times, tight budgets and demanding projects all lead to more creative thinking with the need for increased productivity. During this session we will explore the creative process as it relates to events, campaigns and projects in working with your colleagues and clients. Some of the topics and areas we will cover include: How we channel and harness the creative process to maximize success; how it’s used in the development of RFPs, storyboards, client presentations, etc.; how do you foster creativity and innovation at work, for a project and/or with colleagues; how play can promote creativity at work; how technology influences the creative process and what tools you can use to work smarter not harder. We invite you to open your mind and be a part of this interactive session where we will play together to bring creativity to life. Come play with us!
Billinda WilkinsonJW Marriott, Lone Star H
3:20 PM – 3:40 PMBreak – Sponsored by the Austin / San Antonio Wedding Guide
Take this time to stretch, connect with other event professionals and visit ILEA Live's TECH HUB with event technology exhibitors for you to meet!
- JW Marriott, Tech Hub
3:40 PM – 4:40 PMGlobal Event Summit: Debating the Future of Live Events
In April, ILEA hosted its first ever Global Event Summit in Scotland with Global Partner Visit Scotland serving as host and IMEX, CVent and Visit Great Britain as sponsors. The summit looked at four key topics that will be driving change in our industry and impacting how we do business: How the sharing economy is shaping the event business; science and technology and their impact on guests; harnessing the cultural power of a global society; and delivering confidence in a security-conscious eventscape. A white paper was developed on the key takeaways of that summit, but that was just the beginning. Be a part of the ongoing discussion as a panel of 2016 Summiters revisit crucial topics to our industry and open up the debate to the entire ILEA Live audience. You might just change your future and ours.
Kevin White, CSEPJW Marriott, Lone Star D & E
3:40 PM – 4:40 PMGlobal Event Summit: Debating the Future of Live Events
In April, ILEA hosted its first ever Global Event Summit in Scotland with Global Partner Visit Scotland serving as host and IMEX, CVent and Visit Great Britain as sponsors. The summit looked at four key topics that will be driving change in our industry and impacting how we do business: How the sharing economy is shaping the event business; science and technology and their impact on guests; harnessing the cultural power of a global society; and delivering confidence in a security-conscious eventscape. A white paper was developed on the key takeaways of that summit, but that was just the beginning. Be a part of the ongoing discussion as a panel of 2016 Summiters revisit crucial topics to our industry and open up the debate to the entire ILEA Live audience. You might just change your future and ours.
Jocelyn Flanagan, CSEPJW Marriott, Lone Star D & E
3:40 PM – 4:40 PMGlobal Event Summit: Debating the Future of Live Events
In April, ILEA hosted its first ever Global Event Summit in Scotland with Global Partner Visit Scotland serving as host and IMEX, CVent and Visit Great Britain as sponsors. The summit looked at four key topics that will be driving change in our industry and impacting how we do business: How the sharing economy is shaping the event business; science and technology and their impact on guests; harnessing the cultural power of a global society; and delivering confidence in a security-conscious eventscape. A white paper was developed on the key takeaways of that summit, but that was just the beginning. Be a part of the ongoing discussion as a panel of 2016 Summiters revisit crucial topics to our industry and open up the debate to the entire ILEA Live audience. You might just change your future and ours.
David MerrellJW Marriott, Lone Star D & E
3:40 PM – 4:40 PMGlobal Event Summit: Debating the Future of Live Events
In April, ILEA hosted its first ever Global Event Summit in Scotland with Global Partner Visit Scotland serving as host and IMEX, CVent and Visit Great Britain as sponsors. The summit looked at four key topics that will be driving change in our industry and impacting how we do business: How the sharing economy is shaping the event business; science and technology and their impact on guests; harnessing the cultural power of a global society; and delivering confidence in a security-conscious eventscape. A white paper was developed on the key takeaways of that summit, but that was just the beginning. Be a part of the ongoing discussion as a panel of 2016 Summiters revisit crucial topics to our industry and open up the debate to the entire ILEA Live audience. You might just change your future and ours.
Sara Hunt, CSEPJW Marriott, Lone Star D & E
5:30 PM – 7:30 PMILEA Live Sponsors Reception – By Invitation Only - VUKA
8:30 PM – 11:30 PMSEARCH Foundation Event
A SHOT OF ADRENALINE (TO THE HEART…) – This will be a night filled with great food, lively music and exciting entertainment that you will not want to miss. Share a few laughs with old friends and network with new ones as we raise funds to help the SEARCH Foundation to continue its mission to assist event, meeting & hospitality professionals in crisis. PURCHASE TICKETS via a link on the 'ILEA Live Gives Back' page. NOTE: tickets MUST be purchased in advance. NO SALES AT THE DOOR. [ATTIRE: If you feel inspired to dress as your favorite character from a Tarantino movie, please do! However, costumes are not required and Austin evening attire will do just fine!]
- Brazos Hall
TimeSessionSpeaker(s)Room
7:00 AM – 8:30 AM'Grab and Go' Breakfast - JW Marriott, Corner Restaurant (main floor Lobby)
8:00 AM – 8:45 AMTransportation to Zach Theatre - JW Marriott, Bus Transport Area
8:25 AM – 8:30 AMKeynote Speaker Introduction by Jodi Collen, CSEP - Zach Theatre
8:30 AM – 9:30 AMUnlocking Your Creativity: 3 Ways to Have Amazing Ideas
Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and which can help make anyone’s ideas happen. Shed believes that "when an idea pops into your head, it can send you on amazing adventures - if you follow the idea through...". He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring.
Shed SimoveZach Theatre
9:30 AM – 9:40 AMThought Talk UpdateRoger HaskettZach Theatre
9:40 AM – 10:00 AMFiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen
We all want to be fabulous and confident. But too often we let fear and self-doubt derail us from pursuing our passions and accomplishing our biggest goals. This was the situation best-selling author Jackie Huba found herself in. At the lowest point in her life she serendipitously stumbled upon the wonderful world of drag queens, and to her surprise, she found them inspiring and energizing. They were supremely confident, utterly fearless, strong, powerful, and unabashedly and completely themselves—no apologies, no compromises. So she immersed herself in the world of drag, eventually becoming a female drag queen herself, aka Lady Trinity. This talk is based on Jackie’s new book Fiercely You: Be Fabulous and Confidence By Thinking Like a Drag Queen. The book is a creative, playful approach to the serious problems that people face regarding confidence and risk-taking. Drawing on her own experiences doing drag and interviews with the world’s top drag queens, Huba shares lessons from drag queens that will help people ignore criticism and live life more fearlessly.
Jackie HubaZach Theatre
10:00 AM – 10:20 AMProfessional Pitfalls: Honing Your Professional Demeanor & Relationships For Better Business
This session focuses on common mistakes that affect your ability to be viewed as the professional you strive to be with your colleagues and clients. Learn helpful strategies to employ to help your business grow and pitfalls to avoid to maintain a good reputation. 
Meredith CommenderZach Theatre
10:20 AM – 10:40 AMBackstage Machinations of Motivating Humans
The Event Industry is evolving from a management and processed based discipline to a creative one. The largest companies are now branding themselves as “brand experience” and “creative communications” companies. As the industry evolves new skills are required for the workforce.  Event management and technology still play a key role in the creation of events however now we are seeing a higher demand for creative people with strong soft skills and greater understanding of human relationship dynamics.  One of the major roles of events is to motivate and engage humans through an experience. Through these experiences we learn, we experience, we connect with others. A well designed event offers the opportunity for this connection with others to form a mutual bond allowing others to become an extension of the self thus creating strong comraderies. Soldiers often when asked their greatest reason for fighting often will say the shared experience, hardship and comradeship was the reason they fought, far more than national pride. Often too when people look back, it is relationships with others that make the best memories. Creating a meaningful and worthy shared experience for a group requires more than an understanding of process or technical ability it requires an empathy with the group culture and an understanding of group dynamics. Quality event design incorporates psychology, art and science to devise experiences that motivate an audience.
Robert Rogers, CSEPZach Theatre
10:40 AM – 11:25 AMTransportation to JW Marriott Austin - Bus Transport Area
11:25 AM – 12:25 PMFiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen
We all want to be fabulous and confident. But too often we let fear and self-doubt derail us from pursuing our passions and accomplishing our biggest goals. This was the situation best-selling author Jackie Huba found herself in. At the lowest point in her life she serendipitously stumbled upon the wonderful world of drag queens, and to her surprise, she found them inspiring and energizing. They were supremely confident, utterly fearless, strong, powerful, and unabashedly and completely themselves—no apologies, no compromises. So she immersed herself in the world of drag, eventually becoming a female drag queen herself, aka Lady Trinity. This talk is based on Jackie’s new book Fiercely You: Be Fabulous and Confidence By Thinking Like a Drag Queen. The book is a creative, playful approach to the serious problems that people face regarding confidence and risk-taking. Drawing on her own experiences doing drag and interviews with the world’s top drag queens, Huba shares lessons from drag queens that will help people ignore criticism and live life more fearlessly.
Jackie HubaJW Marriott, Lone Star F
11:25 AM – 12:25 PMProfessional Pitfalls: Honing Your Professional Demeanor & Relationships For Better Business
This session focuses on common mistakes that affect your ability to be viewed as the professional you strive to be with your colleagues and clients. Learn helpful strategies to employ to help your business grow and pitfalls to avoid to maintain a good reputation. 
Meredith CommenderJW Marriott, Lone Star C
11:25 AM – 12:25 PMThe Backstage Machinations of Motivating Humans
The Event Industry is evolving from a management and processed based discipline to a creative one. The largest companies are now branding themselves as “brand experience” and “creative communications” companies. As the industry evolves new skills are required for the workforce.  Event management and technology still play a key role in the creation of events however now we are seeing a higher demand for creative people with strong soft skills and greater understanding of human relationship dynamics.  One of the major roles of events is to motivate and engage humans through an experience. Through these experiences we learn, we experience, we connect with others. A well designed event offers the opportunity for this connection with others to form a mutual bond allowing others to become an extension of the self thus creating strong comraderies. Soldiers often when asked their greatest reason for fighting often will say the shared experience, hardship and comradeship was the reason they fought, far more than national pride. Often too when people look back, it is relationships with others that make the best memories. Creating a meaningful and worthy shared experience for a group requires more than an understanding of process or technical ability it requires an empathy with the group culture and an understanding of group dynamics. Quality event design incorporates psychology, art and science to devise experiences that motivate an audience.
Robert Rogers, CSEPJW Marriott, Lone Star H
12:25 PM – 1:55 PMConference Lunch - JW Marriott, Salon 7 & 8
12:50 PM – 12:55 PMLunch Keynote Speaker Introduction by Judy Brillhart, CSEP, PBC - JW Marriott, Salon 7 & 8
12:55 PM – 1:55 PMCreativity is a Remix
This presentation will explore centuries of culture to demonstrate how remixing -- creating music from samples of existing music -- is a good metaphor for all varieties of creativity. I'll discuss some of the myths of creativity, present several popular examples of remix-like technique, and show how creativity -- like remixing -- is the result of three basic techniques: copying, transforming and combining.
Kirby FergusonJW Marriott, Salon 7 & 8
1:00 PM – 4:00 PMTech Hub
The Tech Hub is open for visitation with many technology exhibitors set up on-site for live demonstrations.
- JW Marriott
1:55 PM – 2:05 PMEnergizerRoger HaskettJW Marriott, Salon 7 & 8
2:05 PM – 2:25 PMBreak
Take this time to stretch, connect with other event professionals and visit ILEA Live's TECH HUB with event technology exhibitors for you to meet!
- JW Marriott, Tech Hub
2:25 PM – 3:25 PMCSEP Elevated Speaker Session (for attendees with CSEP designation only)
Amy’s Ice Creams has been creating delicious homemade super premium ice cream since 1984 but it’s all a front. Amy’s Ice Creams has evolved into an entrepreneurship case study environment. The organization takes young seasonal employees and teaches them how and why to run a business. Amy has cultivated a culture that focuses on education, entrepreneurship and kind, caring customer service. With over 30 years of systems, success and failures Amy Simmons will provide the history of starting this unique culture and discuss the systems and beliefs that continue to shape Amy’s Ice Creams.  
Amy SimmonsJW Marriott, Room 505
2:25 PM – 3:25 PMMarket Strategies to Get Known, Get Connected, Get Paid!
How do you make your business and your events stand out? Toni gives us the tips that today’s live event planners need to stand out in a crowd and get drastic results! Her topic includes how to: Determine your target market for laser focus marketing; Build relationships through networking to create referral partners; Use technology tools such as email and social media to follow up and stay connected.
Toni Harris TaylorJW Marriott, Lone Star A
2:25 PM – 3:25 PMLove What You Do: The Business of Creativity and Client Service
In the past, pursuing a passion meant forgoing business opportunities in the name of creative freedom and client experience.  Maggie Louise Confections, an Austin-based chocolate company, has turned this notion upside down.  Through high tech design tools, a superior client experience and a focus on what’s trending in fashion and art, Maggie Callahan has created a confections company that puts creativity and clients first in pursuit of the bottom line.  With fans such as O, The Oprah Magazine, Vogue, The Today Show and CNBC, it’s a formula for sweet success.
Maggie CallahanJW Marriott, Lone Star F
2:25 PM – 3:25 PMPressure Confidence 2: The Sequel
Loved what you learned in PCC #1 but just wanted more time for more content? You aren’t the only one! Fresh off an award winning streak, Pressure Cooker Confidence has expanded! Want to be more engaging? Tired of self-sabotaging under stress? Have important things to say but struggle with delivery? This award winning session is designed to develop authenticity, confidence and engagement skills so that anyone can learn to communicate and perform effectively while under pressure or stress. Roger is a seasoned actor who has both attended and evaluated thousands of auditions. He uses the audition process to explore the amazing techniques that performers use to excel in stressful situations. You will hear fascinating stories while learning practical skills and will have fun along the way. Learning Objectives: Learn to be the biggest, best, most authentic version of yourself you can possibly be in any moment; Understand the science behind how your brain operates in stressful situations and how to overcome self-doubt, fear, and self-sabotage; And how to apply Roger’s Rules: Poo on your shoe, Practice Out Loud, Smile, Body; Language Harmonization, The Power of Play.
Roger HaskettJW Marriott, Lone Star G
2:25 PM – 3:25 PMBeyond the Ping Pong Table, What it Really Takes to Create a Great Place to Work
Speaker Anthony Lambatos: Are you struggling with a team that isn’t reaching their full potential?  Do you want to create a culture that is known as a great place to come to work?  Are you looking for new ways to inspire and manage your team? If you answered yes to any of these questions then you don’t want to miss this presentation.  Anthony will discuss the keys to being a great leader and how to create a culture at work where team members can thrive.  He will also provide tips to enhance employee engagement and present a framework for understanding what motivates us as employees. Yes, Anthony’s full service catering company in Denver, CO is known for their “Awesomeness Room” equipped with games for employees but in this presentation Anthony will take you beyond the ping pong table and give you an inside look into the company culture that has made this second generation family business so successful.
Anthony LambatosJW Marriott, Lone Star H
3:25 PM – 3:45 PMBreak
Take this time to stretch, connect with other event professionals and visit ILEA Live's TECH HUB with event technology exhibitors for you to meet!
- JW Marriott, Tech Hub
3:45 PM – 4:45 PMJourney Mapping: Rethinking the Attendee Experience
As events become an integral part of marketing strategies, creating fresh and innovative experiences is more important than ever. Join Kristine Yapp, global event marketing manager at Twitter, as she explores journey mapping and shares how to create them for your own events . Kristine will share insight into identifying gaps in event strategies, ensuring attendees are engaged throughout the entire experience, and important touch points to create a thorough attendee journey.
Kristine YappJW Marriott, Lone Star A
3:45 PM – 4:45 PMDavid Merrell Presents the Business of Creativity
In this session designed for sales persons, designers, managers and business owners who are on the front lines with clients daily, David Merrell will give you the ways to successfully convey the cost of creativity. Learn how to straddle the line between client budgets and designers' great ideas. Discover how to convey those great ideas in such a way to increase a budget. Join the conversation that all owners have - how to clear the everyday hurdles of the creative process like pricing out creativity and being profitable. And last but not least, learn ways to manage your own creativity and business at the same time, to break boundaries yet not burnout and to live a creative life professionally and personally.
David MerrellJW Marriott, Lone Star F
3:45 PM – 4:45 PMReal Life Risk Management for Events
The business of events many times pivots on our ability to push out creative ideas.  But there is an entire set of considerations that must always take priority - Risk Management being utmost.  How prepared are you to anticipate, prepare, monitor, and respond to risk at your events?  This session will take real life scenarios experienced by ILEA LIVE conference attendees, as submitted by you on line, and working in small groups apply the Robson Risk Management Model.  It is real life, real risk, real response.  You will walk away with a much clearer plan for handling risk.
Linda RobsonJW Marriott, Lone Star G
3:45 PM – 4:45 PMYour Brand Is As Your Brand Does
Making sure your logo or your client’s logo is crisply presented in a presentation or onsite at an event is important… but just the tip of the iceberg in terms of representing what a brand is all about. A the implied and demonstrated promise of your (and your client's) company or organization, your brand is the cumulative experience with communications at all levels, social media, at meetings or events, reports, and how your website or business card function. This panel will take a 30,000 foot view of the best practices of brand “touch points
David WyattJW Marriott, Lone Star H
3:45 PM – 4:45 PMYour Brand Is As Your Brand Does
Making sure your logo or your client’s logo is crisply presented in a presentation or onsite at an event is important… but just the tip of the iceberg in terms of representing what a brand is all about. A the implied and demonstrated promise of your (and your client's) company or organization, your brand is the cumulative experience with communications at all levels, social media, at meetings or events, reports, and how your website or business card function. This panel will take a 30,000 foot view of the best practices of brand “touch points
Victoria CorcoranJW Marriott, Lone Star H
3:45 PM – 4:45 PMYour Brand Is As Your Brand Does
Making sure your logo or your client’s logo is crisply presented in a presentation or onsite at an event is important… but just the tip of the iceberg in terms of representing what a brand is all about. A the implied and demonstrated promise of your (and your client's) company or organization, your brand is the cumulative experience with communications at all levels, social media, at meetings or events, reports, and how your website or business card function. This panel will take a 30,000 foot view of the best practices of brand “touch points
Cameka CrawfordJW Marriott, Lone Star H
3:45 PM – 4:45 PMYour Brand Is As Your Brand Does
Making sure your logo or your client’s logo is crisply presented in a presentation or onsite at an event is important… but just the tip of the iceberg in terms of representing what a brand is all about. A the implied and demonstrated promise of your (and your client's) company or organization, your brand is the cumulative experience with communications at all levels, social media, at meetings or events, reports, and how your website or business card function. This panel will take a 30,000 foot view of the best practices of brand “touch points
Jon LoveJW Marriott, Lone Star H
3:45 PM – 4:45 PMYour Brand Is As Your Brand Does
Making sure your logo or your client’s logo is crisply presented in a presentation or onsite at an event is important… but just the tip of the iceberg in terms of representing what a brand is all about. A the implied and demonstrated promise of your (and your client's) company or organization, your brand is the cumulative experience with communications at all levels, social media, at meetings or events, reports, and how your website or business card function. This panel will take a 30,000 foot view of the best practices of brand “touch points
Cynthia NelsonJW Marriott, Lone Star H
5:30 PM – 6:00 PMEsprit Awards Nominees Cocktail Reception – By Invitation Only
Fall down the rabbit hole attending the 2016 Esprit Awards​, 'ILEA - Through the Looking Glass! This event will take you on a journey full of 'Reflections of Excellence' to a place where time is draped in black sequins and space is a glamorous gala...with just enough 'edge' to keep you on the edge of your seat! [ATTIRE: Come and join us for a dark and edgy return to Wonderland...where overstated hair and make-up are all the rage! Evening attire is black tie optional. Will your style follow the Queen of Hearts? Or help save the Mad Hatter?]
- JW Marriott, Lone Star D & E Foyer
6:00 PM – 6:50 PMEsprit Awards Cocktail Reception
Fall down the rabbit hole attending the 2016 Esprit Awards​, 'ILEA - Through the Looking Glass! This event will take you on a journey full of 'Reflections of Excellence' to a place where time is draped in black sequins and space is a glamorous gala...with just enough 'edge' to keep you on the edge of your seat! [ATTIRE: Come and join us for a dark and edgy return to Wonderland...where overstated hair and make-up are all the rage! Evening attire is black tie optional. Will your style follow the Queen of Hearts? Or help save the Mad Hatter?]
- JW Marriott, Lone Star D & E Foyer
7:00 PM – 12:00 AMEsprit Awards and After Party
Fall down the rabbit hole attending the 2016 Esprit Awards​, 'ILEA - Through the Looking Glass! This event will take you on a journey full of 'Reflections of Excellence' to a place where time is draped in black sequins and space is a glamorous gala...with just enough 'edge' to keep you on the edge of your seat! [ATTIRE: Come and join us for a dark and edgy return to Wonderland...where overstated hair and make-up are all the rage! Evening attire is black tie optional. Will your style follow the Queen of Hearts? Or help save the Mad Hatter?]
- JW Marriott, Lone Star D & E

ILEA Live 2016 Sponsors

ILEA LIVE would not be possible without the generous support and contributions from our sponsoring partners.

Diamond & Presenting Sponsors

Travel Information

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Hotel

Book your room today at the host hotel,
JW Marriott Austin. Room blocks are open
today at special ILEA Live rates.

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Travel

Use the ILEA Live travel code to book
your flight through our partner sponsor,
Delta. Use the code for special rate.

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Registration

Register for the conference, education
packages and special events
during ILEA Live.